Samba TV Home Page
Video · Light
Design System Inspiration
Samba.tv — extracted via DESIGN.md
Media · TV data analytics
Typography
Helvetica Neue
Heading
Roboto Mono
Body
Color palette
TL;DR
Samba.tv utilizes a "Dark Mode by Default" architecture, anchoring its identity in a deep navy-black foundation `#212530` and pure obsidian `#101014`. The primary brand voltage is delivered through "Samba Blue" `#5d57e9`, a vibrant violet-leaning blue used for critical CTAs, active states, and decorative data-viz wireframes. Typography is strictly functional, pairing Arial for high-impact headlines with Helvetica Neue for dense corporate data. The system relies on generous vertical spacing (up to 200px) and sharp-edged or 20px rounded containers to separate complex data narratives.
Target audience
The target audience includes media executives, advertisers, and data scientists interested in TV innovation and analytics, seeking a professional and informative digital experience.
Full tech stack
Analytics
Meta description
We are the Heartbeat of Television. Data that Powers TV Innovation.
Brand Voice
Authoritative, innovative, and transparent: the voice of a global data leader that remains human by sharing a love for great television.
Positioning
Samba TV is the global leader in television data and omniscreen measurement, providing marketers with AI-driven insights while ensuring consumer privacy. It serves as the connective tissue between smart TV technology and engaging audience experiences.
Voice principles
- —Authoritative: Uses bold, definitive statements to establish market leadership and "source of truth" status.
- —Technological: Employs industry-specific terminology (AI/ML, tech stack, ACR) to demonstrate deep technical expertise.
- —Transparent: Communicates privacy and data usage with absolute clarity to build trust with viewers.
- —Relatable: Balances high-level data prose with personal touches, such as team members sharing what they are currently watching.
