Home | Scrawlr
Video · Light
Design System Inspiration
Scrawlr — extracted via DESIGN.md
Media · Social community platform
Typography
Source Sans 3
Heading
Montserrat
Body
Color palette
TL;DR
Scrawlr utilizes a "monochrome-plus-one" strategy where a high-voltage primary blue `#196aff` provides the only chromatic relief against a grayscale foundation. Typography is the primary structural driver, pairing **Montserrat** for authoritative 300px display headers with **Source Sans 3** for functional UI and body text. The system relies on a strict 4px base unit and consistent 8px corner radii for interactive controls. Surfaces are predominantly flat white `#ffffff` or light gray `#f4f6f8`, with depth provided by a single, complex multi-layered shadow rather than traditional borders.
Target audience
The target audience is individuals interested in a creative community platform, likely artists, writers, or hobbyists looking to share and discover content.
Full tech stack
Analytics
Meta description
See what's new on Scrawlr. Discover the latest scrawls from the community and join the conversation.
Brand Voice
Conversational, community-driven, and informal with a focus on shared interests and real-time reactions.
Positioning
Scrawlr is a social community platform for users to follow specific topics, share content, and engage in casual discourse. It serves as a hub for interest-based discussion ranging from pop culture and music to product reviews and feature requests.
Voice principles
- —Conversational: Use natural, everyday language including slang and informal punctuation.
- —Inquisitive: End marketing and community prompts with open questions to encourage participation.
- —Direct: State actions and categories plainly without unnecessary fluff or corporate jargon.
- —Relatable: Adopt the tone of the user base by mirroring casual speech patterns and enthusiast energy.
