SMXi Software: Bespoke software development UK, Delphi Support
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Design System Inspiration
Smxi — extracted via DESIGN.md
Developer Tools · Bespoke software development
Typography
Barlow
Heading
Roboto Slab
Body
Color palette
TL;DR
Smxi employs a "Utility Monochrome" system where the primary interface is defined by high-contrast charcoal text (`#323235`) on a pure white canvas (`#ffffff`). The brand's functional energy is concentrated in a specific forest green (`#319c73`) used exclusively for primary actions and success states. Typography is strictly **Barlow**, utilizing a heavy 700 weight for headlines to create a structured, authoritative information hierarchy. Layouts are characterized by sharp edges (0px radius) for most UI elements, punctuated by large-radius "pill" containers (25px) for high-level interactive panels and buttons.
Target audience
The site targets businesses and non-profit organizations in the UK seeking bespoke software solutions, CRM, CMS, and Delphi support.
Full tech stack
Analytics
Meta description
We are bespoke software developers specialising in CRM, CMS, and charity software development for commercial and non-profit sectors, delivering results.
Brand Voice
Pragmatic, authoritative, and business-focused, speaking with the steady confidence of a technical partner who prioritizes ROI over hype.
Positioning
Smxi is a bespoke software consultancy specializing in CRM modernization and Delphi maintenance. They serve growing businesses and non-profits that have outgrown "off-the-shelf" SaaS and need tailored, integrated systems to solve complex data headaches.
Voice principles
- —Pragmatic: Focuses on real-world outcomes like ROI, time-saving, and risk mitigation rather than abstract technical features.
- —Direct: Uses clear, declarative sentences to address business pain points (e.g., "CRM systems are not forever").
- —Expert but Accessible: Demonstrates deep technical knowledge (Delphi, integrations, security) without relying on unnecessary jargon or "tech-bro" slang.
- —Reassuring: Positions software development as a managed "journey" and legacy systems as assets to be cared for rather than problems to be feared.
