sorted.co – We help B2B companies reach their target customers consistently
Video · Light
Design System Inspiration
Sorted — extracted via DESIGN.md
Marketing · B2B lead generation
Typography
Satochi
Heading
WistiaPlayerInter
Body
Color palette
TL;DR
Sorted utilizes a "Dark Mode by default" architecture, where the primary canvas is a deep midnight teal (#002121). This heavy base is balanced by a sophisticated secondary palette of desaturated pastels—mint (#d5f0e8), lavender (#d6d5f0), and sand (#f3e6ce)—used as full-width section backgrounds to create a rhythmic, alternating scroll. Typography is anchored by **Satochi**, a geometric sans-serif that maintains high legibility across large display sizes (44px-48px) and dense UI lists. The system avoids traditional shadows, relying instead on 1px borders and distinct color blocks to define hierarchy.
Target audience
The target audience is B2B companies seeking marketing and customer reach solutions, looking for a professional yet approachable service provider.
Full tech stack
Brand Voice
Confident, systematic, and results-driven with a subtle, knowing wit.
Positioning
Sorted is a B2B marketing partner that builds "marketing machines" for companies in obscure or "boring" niches. They specialize in turning complex industry research into repeatable content engines that drive measurable growth.
Voice principles
- —Systematic: Uses mechanical and industrial metaphors (machine, infrastructure, engine) to describe creative work.
- —Confident: Speaks from a position of quiet authority and proven success without using hyperbole.
- —Direct: Uses short, punchy sentences and clear headers that prioritize information over fluff.
- —Niche-literate: Demonstrates a comfort with "boring" or highly technical industries like legal tech and safety management.
